Super Bowl Commercials: The Big Winners

My prediction from my previous post indicated that Budweiser would win the night with their commercial featuring their company founder's journey to America from Germany. I was right in my prediction, and also so wrong.

Budweiser made a bold political statement with this pro-immigration commercial. As a consumer, I am thrilled with their stance and message. The commercial titled "Born The Hard Way"  detailed the journey of the company's founder and his triumph as an immigrant in America.

A few other companies also dominated the screen with their powerful messages during Super Bowl LI. 

 Airbnb made it clear what makes America great for them in saying “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept.” These words rang like bells during the 30 second spot. Watch the commercial here.

Surprisingly enough, T-Mobile was fairly impressive in their comedic display of touchdown celebrations during their 30 second spot. The best thing about this commercial? It features a little girl celebrating her moves after spiking the ball. The inclusion of a girl in a male dominated practice was a breath of fresh air from Bieber narrating the duration of the commercial. Watch the commercial here.

The biggest winner of the night (in my humble opinion) was Audi. This was a bold statement by the company advocating for equal pay. This moving commercial was narrated by a father watching his daughter cart race - asking himself how he could ever tell her the world doesn't value women as much as men. The father sounds helpless and hopeless, as he can't contemplate explaining to his daughter that her worth will be determined by her gender. The campaign caters to the hashtag #DriveProgress. Watch the commercial here.

And last, but not least.

 Coca-Cola re-released their "America, the Beautiful" commercial. This commercial originally aired in 2014. It features America the Beautiful sung in multiple languages accompanied by many different faces that make America so diverse. People from different backgrounds and cultures. The company released a statement backing their commercial saying "We believe that America is beautiful and Coca-Cola is for everyone. Let's celebrate the moments among all Americans that promote optimism, inclusion, and humanity — values that bring us closer together." Watch the commercial here.

These commercials celebrated diversity and inclusion in a beautiful 30 second display. $5,000,000 for a 30 commercial slot during Super Bowl LI: money well spent by the five companies listed above.






Comments

Post a Comment

Popular posts from this blog

Bands With Good Music and Good Philanthropy

Image
This blogpost might be a little inspired by Fall Out Boy's new music drop. Fall Out Boy dropped M A N I A this morning, while releasing a new LP and tour announcement. One of the most exciting parts of this announcement is their declaration that  $1 from every ticket sold  will go towards the Fall Out Boy Fund. An initiative the band created to benefit charities in Chicago.  The new tour currently features 20 dates with more to come. They will yield a significant amount to donate to local charities in the Chicago area.  In addition to Fall Out Boy's philanthropy, Panic! at this Disco has also engaged in several philanthropic efforts. They've donated to the Human Rights Campaign, Cancer Research UK, and Planned Parenthood. The most recent being Planned Parenthood.  Panic! released a shirt in collaboration in which all proceeds went to Planned Parenthood.  Frontman Brendon Urie actually matched the donations, which topped over $50,000. The shirt sold
Read more

Pro-Fat Doesn't Mean Anti-Health

So, I was shopping. Looking at some clothes. Not really looking-looking, just stopped because the shirt said something interesting. The sales associate came up to me and said she "wouldn't have anything that would fit me." Immediately, I was completely thrown off, and I told her "I wouldn't ever wear any of this crap, I was just looking at the shirt." She said she "didn't mean to offend me, just that none of this is made for my body". So I responded with a simple "thanks for  sharing, I didn't ask." She was got extremely defensive and told me "there was no reason for me to be rude" to which I responded with "there was no reason for her to comment on my body type." She then proceeded to tell me "fat girls that preach for body confidence are promoting an unhealthy lifestyle," and "should be held responsible for their promotion of unhealthy habits." So naturally I turned it around and told her
Read more

What It Took To Get Bill O'Reilly Fired

Let's be clear. It was not because of the investigation into the accusations of misconduct at the office. He was fired because we weren't supposed to find out about his behavior. He was fired because Fox was losing advertisers. He was fired because they had no choice. He was not fired for his behavior or attitude towards women.  I heard someone say that this sort of redeems Fox News for them. I overheard a conversation that this brings some credibility back to the news station. And I was just sitting there boiling as hot as my red hair and screaming in my head. But apparently it is frowned upon to scream at strangers, so I refrained. They will continue to treat women the same. By they, I mean any man of power at Fox News that knows rape culture will protect him. It marks the end of an era, and the introduction to a brighter one (hopefully) (I'm not holding my breath).
Read more