Hollister forgets plus size women wear lingerie too



I can count the ribs of almost every model pictured above. Photoshop? Maybe. Undeniable that not a single diverse body type is displayed in Hollister's advertising. This is present in their clothing, but a little more disturbing with their lingerie.

The problem with 'Victoria Secret' type advertising is that it promotes a notion that you have to be as small as the women pictured above to be considered sexy. Let's not kid ourselves here, we don't buy lingerie for the comfort. We buy it to feel sexy, confident, and powerful.

Hollister's largest bra size is a 36D, which could be worn by several different body types. With a range in sizes from 32A to 36D, why is there only one body type displayed in their advertising? Because we are under the sad impression that not only sex sells, but skinny sells. 

 *insert eye roll here*

If we glamorize plus size women in lingerie - we can help them feel sexy, confident, and powerful. We have to diversify the body types in lingerie advertising. The era of 'Victoria Secret' advertising has to end.

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