Dear Cosmetic Companies, 'Golden' Is Not The Darkest Skin Tone Out There
With an array of different skin tones and undertones, I will never understand how cosmetic companies limit themselves to only one or two shades in a foundation range for darker complexions. Not only should a foundation range be all inclusive of different shades for different skin tones, a brand should celebrate the diversity of all the different potential customers they could reach. I know one thing for sure, if I was a person of color, there are three brands I would undoubtedly stay away from.
Loreal Paris: Infallible ProMatte foundation
The darkest shade in this range is 112 Cocoa. Out of 12 shades, there are only two that could potentially be suitable for a person of color.
Urban Decay: All Nighter Liquid foundation
The darkest shade in this range is 12.0 (which has been out of stock since the launch). This range is a little more impressive with a range of 24 different shades. The problem still remains that out of 24 shades, there are only five that could potentially be suitable for a person of color.
Marc Jacobs: Re(Marc)able Full Cover Foundation Concentrate
The darkest shade in this range is Cocoa Deep 86. Out of 22 shades, there are only three that could potentially be suitable for a person of color.
These brands have been criticized by the public for their lack of effort to develop shades that are more suitable for darker skin tones. Consumers are demanding a more diverse shade range from brands - and rightfully so. In the foundation ranges mentioned above, there are probably over 10 different shades (or more) for someone with a fair complexion. The shades for medium skin tones are a little more accessible, as each of these brands offers a few different shades for medium skin tones. The issue will remain until these companies make a conscious choice to accommodate with consumers with darker complexions by striving to create a wider array of foundation colors.
Loreal Paris: Infallible ProMatte foundation
The darkest shade in this range is 112 Cocoa. Out of 12 shades, there are only two that could potentially be suitable for a person of color.
Urban Decay: All Nighter Liquid foundation
The darkest shade in this range is 12.0 (which has been out of stock since the launch). This range is a little more impressive with a range of 24 different shades. The problem still remains that out of 24 shades, there are only five that could potentially be suitable for a person of color.
Marc Jacobs: Re(Marc)able Full Cover Foundation Concentrate
The darkest shade in this range is Cocoa Deep 86. Out of 22 shades, there are only three that could potentially be suitable for a person of color.
These brands have been criticized by the public for their lack of effort to develop shades that are more suitable for darker skin tones. Consumers are demanding a more diverse shade range from brands - and rightfully so. In the foundation ranges mentioned above, there are probably over 10 different shades (or more) for someone with a fair complexion. The shades for medium skin tones are a little more accessible, as each of these brands offers a few different shades for medium skin tones. The issue will remain until these companies make a conscious choice to accommodate with consumers with darker complexions by striving to create a wider array of foundation colors.
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